Decoded Thougths
Insights and ideas our founders share from experience
- Friday
The catalogue page is the new battlefield of attention. A beautifully crafted mix of images , descriptions , prices , testimonials and guides and more .. designed not just to inform but to convert that too when user is seeing it online. Yet , not everyone processes this information the same way. Each click , […]
- Thursday
We all like to think that decision making is a conscious and considered and calm mind working. But when you’re browsing an app .. swipe
- Tuesday
On my first day consulting for a D2C startup, I found myself in their brightly lit office alongside the founder, both of us fixated on
- Tuesday
In the realm of artificial intelligence (AI), understanding human behavior and decision-making processes has always been a fascinating challenge. A simple yet profound scenario—a person
- Wednesday
It’s Sunday morning, and as I sip my morning tea (a habitual ritual), the relaxation of the upcoming long weekend washing over me, my mind
- Tuesday
Sherlock Holmes meets a stranger. Within moments, he begins his deductions, speaking with confidence and precision. “You’re a surgeon,” he declares, noting the gentleman’s precise
- Tuesday
As a presenter invited to The Outbound Tour Operators Association of India (OTOAI) – 2023 Convention in Kenya I tried to shed light on the
- Tuesday
This blog is an attempt to highlight the ever-evolving landscape of generative AI in the business-to-business (B2B) sector and the crucial role of humans will
- Friday
The catalogue page is the new battlefield of attention. A beautifully crafted mix of images , descriptions , prices , testimonials and guides and more
- Monday
We browse , we scroll , we even add to cart .. but then .. there is silence , no action. No checkout means no
- Thursday
We all like to think that decision making is a conscious and considered and calm mind working. But when you’re browsing an app .. swipe
- Monday
If you thought product rankings on an e‑commerce list still mattered , think again! Today we shop not by scrolling through 1 to 100 product.
- Thursday
For decades , “WYSIWYG” or What You See Is What You Get has been a guiding principle in computing and print design. It promised that
- Monday
We’ve all been there. You walk into a Dunkin’ Donuts outlet craving for that perfectly soft andsugary glazed original doughnut , your favourite. But to