Effective Date: October 10, 2025 | Last Updated: June 25, 2026
1. Introduction
MouseTapped Innovations Pvt Ltd (“Company”, “We”, “Us”, or “Our”), operating mPrompto (accessible at http://www.mprompto.com), is committed to protecting the personal data of its users. This Privacy Policy explains how We collect, use, disclose, and safeguard your information in compliance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) 2020.
This Policy applies to all users of the Service and describes your rights with respect to your Personal Information. By using the Service, you acknowledge that you have read and understood this Policy.
2. Definitions
Capitalized terms have the meanings defined below, regardless of singular or plural use.
| Account | A unique account created to access our Service. |
| Company | MouseTapped Innovations Pvt Ltd, Mumbai, Maharashtra, India. |
| Device | Any device used to access the Service (computer, phone, tablet). |
| Personal Information | Information that identifies, relates to, or could reasonably be linked with a particular consumer or household (as defined under CCPA). |
| Processing | Any operation performed on Personal Information (collection, storage, use, disclosure, deletion, etc.). |
| Sale | Selling, renting, releasing, disclosing, or otherwise communicating a consumer’s Personal Information to a third party for monetary or other valuable consideration. We do not sell Personal Information. |
| Service | The mPrompto website and platform at http://www.mprompto.com. |
| Service Provider | A third party that processes data on behalf of the Company for a business purpose. |
| Usage Data | Data collected automatically through use of the Service (e.g., IP address, browser type, time spent). |
| You / Consumer | A California resident using the Service, as defined under CCPA. |
3. Personal Information We Collect
3.1 Information You Provide
We do not collect any Personal Information directly from you or from the Brand’s customers. We do not operate sign-up forms, registration flows, or any mechanism that captures names, email addresses, phone numbers, or account credentials from end users of the Service.
3.2 Information Collected Automatically
Collected automatically when you use the Service, including:
- IP address and approximate geographic location
- Browser type and version
- Pages visited, time and date of visit, time spent on pages
- Mobile device identifiers (device type, OS, unique device ID)
- Referring URLs and click-stream data
3.3 Categories Under CCPA
In the preceding 12 months, We have collected the following categories of Personal Information solely through automated means:
- Identifiers: IP address and unique device identifiers
- Internet or other electronic network activity: browsing history on the Service, interaction data, pages visited
- Geolocation data: approximate location derived from IP address
- Inferences: drawn from the above to understand usage patterns and Service performance
3.4 Sensitive Personal Information
We do not intentionally collect Sensitive Personal Information (such as financial data, health data, or biometric data). If you believe you have inadvertently provided such data, please contact Us immediately at contactus@mprompto.com.
4. Business Purposes for Collecting Personal Information
We collect and use Personal Information for the following business purposes under CCPA:
- Providing, operating, and maintaining the Service
- Managing your Account and authenticating users
- Performing auditing, security, and fraud detection
- Debugging and repairing errors in the Service
- Short-term, transient use of data to customize the current interaction
- Performing services on behalf of the business (analytics, customer support)
- Undertaking internal research for product improvement
- Verifying or maintaining the quality and safety of the Service
- Sending service-related and promotional communications (with opt-out available)
5. How We Use Your Personal Information
We use the Personal Information collected for the following specific purposes:
- To provide, operate, and maintain the Service
- To manage your Account and authenticate users
- To perform contractual obligations you have entered into with Us
- To contact you via email, SMS, or push notifications for service updates and security alerts
- To send promotional communications (only with your consent; you may opt out at any time)
- To improve, personalize, and analyze usage of the Service
- To detect, prevent, and address technical issues, fraud, and security threats
- To comply with legal obligations and respond to lawful requests from authorities
- To evaluate business transfers such as mergers, acquisitions, or restructuring
- For automated profiling or AI-driven features that influence how the Service is presented to you (see Section 10)
6. Tracking Technologies and Cookies
We use cookies, web beacons, pixel tags, and similar technologies. You may control cookie preferences through your browser settings or our Cookie Consent banner.
| Cookie Type | Duration | Consent Required | Purpose |
| Necessary / Essential | Session | No | Authentication, fraud prevention, core Service functionality |
| Cookie Acceptance | Persistent | No | Records your cookie consent preferences |
| Functionality | Persistent | No | Remembers login details and language preferences |
| Analytics | Persistent | Yes | Usage trends, performance measurement (e.g., Google Analytics) |
| Marketing | Persistent | Yes | Targeted advertising and promotional campaigns |
To opt out of non-essential cookies, adjust your settings via the Cookie Consent banner or your browser’s privacy controls.
7. Sharing Your Personal Information
We do not sell your Personal Information. We may share data in the following circumstances:
- Service Providers: Third-party vendors that help operate the Service (analytics, hosting, customer support). They are contractually bound to process data only for specified business purposes and in accordance with CCPA requirements.
- Business Transfers: In a merger, acquisition, or asset sale, your data may be transferred. We will provide prior notice.
- Affiliates: Entities under common control with the Company, subject to this Policy.
- Business Partners: With your consent, to provide specific products or promotions.
- Legal Authorities: When required by law, court order, or to protect the rights, safety, or property of the Company or users.
- With Your Consent: For any other purpose with your explicit approval.
CCPA Disclosure: We do not “sell” or “share” Personal Information as defined under CCPA/CPRA. We do not engage in cross-context behavioral advertising without your consent.
8. Your CCPA / CPRA Privacy Rights
As a California resident, you have the following rights under CCPA/CPRA:
| Right to Know | Request disclosure of the categories and specific pieces of Personal Information We have collected about you, the sources, the business purposes, and the third parties with whom it is shared. |
| Right to Delete | Request deletion of Personal Information We have collected, subject to certain exceptions (e.g., completing a transaction, legal obligations, security). |
| Right to Correct | Request correction of inaccurate Personal Information We maintain about you. |
| Right to Opt-Out | Opt out of the sale or sharing of your Personal Information. We do not sell data, but this right is available to you. |
| Right to Limit Use of Sensitive PI | Limit the use and disclosure of Sensitive Personal Information to that which is necessary to perform the Service. |
| Right to Non-Discrimination | Not be discriminated against (e.g., denied services, charged different prices) for exercising any of your CCPA rights. |
| Right to Portability | Receive your Personal Information in a portable, readily usable format where technically feasible. |
To exercise any of these rights, email Us at contactus@mprompto.com with the subject line “CCPA Privacy Request”. We will respond within 45 days of receipt. If more time is required, We will notify you and may extend the response period by an additional 45 days.
You may also designate an authorized agent to submit requests on your behalf. The agent must provide written authorization signed by you, and We may require additional verification.
9. CCPA / CPRA Compliance Details
9.1 Do Not Sell or Share
We do not sell or share Personal Information as defined under CCPA/CPRA. We do not receive monetary or other valuable consideration in exchange for your Personal Information from third parties.
9.2 Verification of Requests
To protect your privacy, We verify the identity of consumers making CCPA requests before processing them. Verification may include matching information provided in the request against information already in our records. For requests to Know specific pieces of Personal Information, We apply a higher standard of verification.
9.3 Shine the Light (California Civil Code Section 1798.83)
California residents may request information about Personal Information disclosed to third parties for direct marketing purposes in the preceding calendar year. To make such a request, email contactus@mprompto.com with the subject “Shine the Light Request”.
9.4 Financial Incentives
We do not offer financial incentives for the collection, sale, or retention of Personal Information. If this changes, We will update this Policy and provide required notices.
10. Automated Decision-Making and Profiling
mPrompto may use automated processing and AI-driven algorithms to analyze usage patterns, personalize your experience, or provide recommendations. Where such processing produces decisions that significantly affect you, you have the right to:
- Request information about the logic involved in automated decisions
- Express your point of view regarding the decision
- Contest a decision if you believe it was made in error
To exercise these rights, contact Us at contactus@mprompto.com.
11. Data Breach Notification
In the event of a data breach involving your Personal Information, We will notify affected California residents in accordance with:
- California Civil Code Section 1798.29 (for state agencies)
- California Civil Code Section 1798.82 (for businesses)
Notification will be provided in the most expedient time possible and without unreasonable delay. We will notify you of the nature of the breach, the categories of Personal Information affected, and the remedial actions We have taken. Notification will be sent to the email address associated with your Account.
12. Data Retention
We retain your Personal Information only for as long as necessary to fulfill the purposes described in this Policy or as required by law. Specifically:
- Account data: Retained for the duration of your Account and up to 3 years after closure for legal and dispute resolution purposes
- Usage data: Generally retained for 13 months for analytics purposes
- Consent records: Retained for the duration of processing plus 3 years
- Legal obligation data: Retained for the period mandated by applicable law
Upon expiry of the retention period, Personal Information is securely deleted or anonymized.
13. Children’s Privacy
Our Service is not directed to individuals under the age of 13, and We do not knowingly collect Personal Information from children under 13. For users between 13 and 16, We will not sell or share their Personal Information without opt-in consent as required by CCPA/CPRA.
If you are a parent or guardian and believe your child has provided Us with Personal Information, please contact Us at contactus@mprompto.com and We will take immediate steps to delete such information.
14. Security of Your Personal Information
We implement reasonable security measures appropriate to the nature of the Personal Information collected, including:
- Encryption of data in transit (TLS/HTTPS)
- Encryption of sensitive data at rest
- Access controls and role-based permissions
- Regular security assessments and audits
- Vendor security due diligence
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security and encourage you to report any suspected security issues to contactus@mprompto.com.
15. Do Not Track (DNT) and Global Privacy Control (GPC)
Some browsers transmit “Do Not Track” (DNT) signals. Currently, there is no universally accepted standard for responding to DNT signals and Our Service does not alter its data collection practices in response to DNT.
With respect to Global Privacy Control (GPC) signals, which indicate a consumer’s opt-out preference under CPRA, We will treat a verified GPC signal as a valid opt-out of the sale or sharing of Personal Information, to the extent required by California law.
16. Third-Party Links and Services
Our Service may contain links to third-party websites or services not operated by Us. We have no control over and accept no responsibility for the privacy practices or content of those sites. We encourage you to review the Privacy Policy of every site you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When We do, We will:
- Post the revised Policy on this page with an updated “Last Updated” date
- Notify you via email and/or a prominent notice on the Service prior to the change becoming effective
- Seek your fresh consent where required for material changes
Your continued use of the Service after the effective date constitutes acceptance of the updated Policy.
18. Contact Us and Privacy Officer
For any questions, concerns, or to exercise your CCPA privacy rights, contact Our designated Privacy Officer:
| Privacy Officer | Ketan Kasabe |
| Organization | MouseTapped Innovations Pvt Ltd |
| Website | http://www.mprompto.com |
| contactus@mprompto.com | |
| Address | Mumbai, Maharashtra, India |
| CCPA Request | Email with subject: “CCPA Privacy Request” |
| Response Time | Within 45 days (extendable by an additional 45 days with notice) |
We aim to respond to all privacy requests within the timeframes required by applicable law.