We Tell Brands Why Their Customers Buy.
Decode Choices. Enable Decisions.
mPrompto AI exists to help brands understand how customers make choices, and guide them toward confident, informed decisions. In a digital world overloaded with options, shoppers often know what they want but struggle to find it. We’re here to bridge that gap.
Our Story
mPrompto AI was founded by two people who’ve spent their careers solving the same problem from opposite ends: why users hesitate and how brands can help them move forward.
Sumit Rajwade
Co-Founder & Chief (Deep) Thinking Officer
A technologist with 28 years of experience building scalable digital products, from taking Rediff to a NASDAQ listing to leading large-scale digital transformation initiatives. Sumit specializes in turning complex user behaviour into systems that work reliably at scale.
Ketan Kasabe
Co-Founder
A digital marketer with over 16 years of experience helping brands convert online intent into real customers. He has led digital and product initiatives at HDFC Bank, shaped performance strategies across major brands, and worked with platforms like TikTok and Tata Teleservices to optimize high-scale user journeys.
Why We Built mPrompto AI
After decades of working with brands, platforms, and millions of users, both founders saw the same truth: Brands successfully bring shoppers to their sites, but many leave without discovering the right product.
Sumit’s expertise in engineering behaviour-driven systems and Ketan’s experience decoding user intent came together to solve this. They built mPrompto AI to bring the intuition of an in-store expert into digital experiences, guiding users with clarity, not interruption.
The specific problem they set out to solve: The Deciding Moment.
That instant when a shopper is present, interested, and on the edge, and the brand has no idea what is happening. No visibility. No voice. No way to help.
That moment was costing brands sales they did not even know they were losing. mPrompto was built to be there.
Our Mission
At mPrompto, our mission is simple yet profound, Decode Choices, Enable Decisions.
We give brands what they have never had before: the answer to why their customers buy, captured at The Deciding Moment, before it slips away
We exist to understand how humans make decisions when they interact with brands, the subtle cues, emotions, and heuristics that shape every “yes” or “no.”
By decoding these patterns, we empower brands to engage in ways that feel personal, timely, and meaningful.
Our goal is to move the web from speaking at customers to speaking with them, transforming every interaction into an opportunity for understanding and every moment of uncertainty into a moment of confident choice.
mPrompto is built on a belief: that technology should not just predict behavior, but respect and respond to human decision-making.